Newsletters can help to enhance customer loyalty

Sending out a regular newsletter to your customers is a great way to keep them informed and retain awareness of your brand. It can also be very useful in increasing sales, especially if you include details of special offers. If you want the best results you need to ensure your newsletters are designed and printed properly. Luckily this is one of the services we offer at Harrisons. When you deal with us you have the benefit of working with the best team for digital magazine printing Bromley has to offer.

Over the years we have seen a huge number of different newsletter designs. As a result we have a lot of knowledge to share and can help businesses to get everything right. Below you can find some of our top tips for designing newsletters.

Use the space wisely

A printed newsletter can be a single page or a booklet depending on how much space you need. One thing you have to consider is the size will impact the cost. You should also consider the attention span of your target demographic. If they are unlikely to read long articles across several pages, summarise and keep it shorter.

Be informative

Newsletters are a great way to provide up to date information about what is going on with your business or in the wider industry. This helps you to build a stronger relationship with your customers and makes them feel more valued because you have taken the time to keep them informed. Make sure you write professionally and do a careful check of spelling and grammar.

Don’t be all about the sales

Striking a balance between trying to sell and informing your audience is tough but very important. Never be overly about sales with your newsletter or it will come across poorly and likely result in any other ones you send being ignored. You can include some promotion but make sure it sits nicely beside your engaging, informative content.

Time it right

Newsletters can be weekly, monthly, bi-monthly, quarterly or even annually. It is important to choose the right timing, ensuring you stand the best chance of earning the right response for your investment. Keep costs in mind too; if you send too frequently you may be wasting money.

Harrisons is experienced with newsletters and can provide a comprehensive service for clients. We can help with designing them as well as providing a first rate printing solution. Our focus is always on quality but we also have the ability to provide excellent value for money.

If you want to work with the number one team for digital magazine printing Bromley has please talk to us. We will exceed your expectations and help you to achieve your goals.